Journeys by Nominal - Break the Beta

Journeys by Nominal | Social Media & Commercial Campaign

BREAK THE BETA β€” Zaynub Ibrahim

This is the second installment of lifestyle and adventure stories produced for Nominal. We took to the desert with this one as we tell a story of strength, tenacity, and going where few people that look like Zaynub Ibrahim go. The difference, is that at the unique challenges presented by the bouldering routes in Joshua Tree National Park, Zaynub feels the most alive. More information, thoughts, and journal entries from the field will populate this space soon, but for now, enjoy this story, told through both motion picture and still imagery, rounded out by some fun behind the scenes moments while on sets in the field!

Team breakdown:
Creative Director, Photographer and DP: Ammar Habib
Video Co-Edited by: Jarell Mique & Ammar Habib
Subject: Zaynub Ibrahim
Behind the Scenes Photography: Rakeen Mahmud